For both SEO and for good user experience, you should be linking from your posts to other posts. Links from any post to any other post counts as internal linking. Although links from blog archives and Newer Post and Older Post links ‘technically’ count as internal linking, you need to do more than that – not least from a UX standpoint. Take a look at how I do it on my site. I am constantly showing my readers where they can get more information on the topics I cover. These kind of links will keep people on your site longer, improve your readers’ experience and result in more pageviews – all this will send positive user signals back to Google, which will, in turn, benefit your rankings.

Good to hear! And yes – you absolutely can and should link to your own products in your blog posts. Google does not have a problem with you dofollow linking to your own products. Eb 🙂

Hi Majoreen, I am sorry I am not sure what you mean? To create internal links you just highlight the text you want to link to, click on the link symbol and type in the URL you want to link to (or just type a keyword in and let WordPress search and suggest links). Is that what you needed to know? If not, please give me a little more detail on what you are unsure about and I will do my best to help! Eb 🙂