A pleasure! So pleased you found it helpful 😀 Eb x

Thanks so much, Choclette! In terms of finding contacts, you could start with the PR contacts you already have and who are contacting you. Or you could do it the other way round. Think of brands you want to work with and find out who does their PR: look at their website and social profiles for clues or try emailing, tweeting, DMing or ringing them. Or failing that a google search!! Regarding engagement, replying to emails promptly (I am sure you already do this, but many bloggers don’t.), keeping them regularly updated when you are working with them and being proactive about contacting them would be a good start. Also, when a PR contacts you with something unsuitable, I would always recommend replying with a polite email explaining why their suggestions wouldn’t work on your blog and making alternative suggestions / explain what does work on your site plus attaching a media pack. That way they will have a much clearer picture of who you are and what works on your site and will think of you when those opportunities arise. Tribe is an app where PRs advertise social media promotions. They create a brief and invite influencers to submit a post and a price. If the brand approves it, the influencer publishes it direct to their socials and is paid immediately. Find out more here: http://www.tribegroup.co

Thanks Sammie, I am so pleased you found this helpful. I totally agree about only promoting brands that you truly believe in. So important for your blog and for gaining trust with your readers AND exactly what PRs are looking for too. An endorsement from a blogger who truly believes in the product and who has a strong community of engaged readers readers who trust his/her opinion is far more valuable than a feature on a blog who will review any old thing.

Thanks Emma – I really enjoyed putting it together 🙂 And yes, I totally agree – it’s really encouraging to hear that PRs really do want to hear from bloggers and receive pitches. I think all too often we as bloggers sit waiting for that email to drop into our inboxes, when we should be out there doing our research, making contacts and pitching our ideas!

A pleasure, Camilla – I am so glad you found this useful! Yes, I heartily agree that honesty, transparency and communication on both sides is vital. I think the more bloggers and PRs communicate honestly and work together, the more fruitful the relationship is on both sides. This article really excites me about the future of blogger / PR relationships. I think it’s only going to get better and better, for all concerned!!